We are proud to announce that Shaklee® has partnered with the Environmental Working Group (EWG) as part of our commitment to better health for people and the planet. This means you’ll be able to find the EWG VERIFIED mark on select Shaklee, YOUTH®, and Pomifera™ products. Here’s a breakdown of what the Environmental Working Group does, why the EWG VERIFIED mark matters, and what our partnership means for the future.
The Environmental Working Group
The Environmental Working Group is an organization whose work is fundamental to consumer safety and critical to creating a healthier world. As a symbol of cleaner choices, future-forward consciousness, and safeguarding the health of future generations, EWG educates individuals about potential environmental hazards and their effects on human health. Through their research, advocacy, and legal efforts, they strive to create a healthier world for everyone by providing valuable resources and information to empower individuals to make informed choices about their health and well-being.
The EWG VERIFIED Mark
The EWG VERIFIED program makes it easier for everyone everywhere to find safer and healthier consumer products. Products with the EWG VERIFIED mark have been extensively reviewed by a team of unbiased scientists and toxicologists to ensure they fully disclose their ingredients, are free from EWG’s list of toxic ingredients of concern, and meet the most rigorous health and safety standards. EWG VERIFIED is the only third-party certification or evaluation program that publicly discloses its full criteria, has scientists on staff, and requires full transparency of ingredients—including fragrance.
The Importance of Ingredients
Nearly 30% of personal care products on the market today contain ingredients linked to cancer and developmental and reproductive issues. Also, 40% of personal care products as well as 55% of cleaning products on the market today contain potentially toxic fragrance ingredients that are not disclosed. Each day, American women use an average of 14 personal care products, and American men use an average of 12 personal care products. With 85% of adults concerned about the safety of ingredients in their personal care and cleaning products, the EWG VERIFIED mark does the work for consumers and helps eliminate confusion.
Any product that has the EWG VERIFIED mark is free from EWG’s list of toxic chemicals of concern. Cosmetics sold in the United States can contain any of the 33 ingredients banned in Canadian cosmetics, 85 ingredients banned in European cosmetics, 25 ingredients not allowed in European hair dyes, 27 ingredients known to the state of California to cause cancer, and 8 ingredients known to the state of California to be developmental toxins. But EWG verified products contain NONE of these ingredients.
The scientific standards underlying the EWG VERIFIED program are backed by decades of research and expertise in toxic chemicals and human and environmental health. These strict standards are also dynamic, so they’re updated annually to reflect the latest scientific evidence available.
Our Partnership with EWG
With our mission to bring true wellness to the world, our partnership with the Environmental Working Group furthers our company commitment to product safety and transparency. We support the organization’s unwavering efforts to make a positive impact on the environment and public health. We’ve always held to the strictest quality and safety standards for our products, and we’re excited to push those standards even further with EWG VERIFIED certification.
EWG VERIFIED Shaklee and Pomifera Products
Here’s the growing list of the current Shaklee and Pomifera products that are EWG VERIFIED:
- Body Ritual Trio
- Nourish Body Lotion
- Protect Deodorant
- Renew Lip Serum
- Restore Body Serum
- Reveal Body Exfoliant
- Revitalize Body Wash
- YOUTH Radiance C+E
- YOUTH Moisture Activating Serum
- YOUTH Lash Revitalizing and Conditioning Mascara
- YOUTH Purifying Clay Mask
- YOUTH Hydrating Gel Mask
- Pomifera Rose: Anti-Aging Serum and Complete Moisturizer
Look for the EWG VERIFIED Mark
With thousands of consumer products on the market, it can be overwhelming to know which ones are safer and healthier for you and your family. This mark does the work for consumers. When you see the EWG VERIFIED mark on a product, you can be sure it’s free from EWG’s chemicals of concern and meets its strictest standards for your health. Shop all our EWG VERIFIED skin and body care products here.
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